5 Questions to:
Alfamacchine
by Luca Salvadori
Can you tell us a little bit about the history of your company?
Alfamacchine was founded in Forlì in 1981 as a family business specialising in the production of machinery for assembling photo frames and picture frames. The company was founded with a strong international vocation, which immediately allowed it to know and be known in complex and diversified markets.
Over the years, the company has been able to seize the various opportunities that the market offered and has evolved by rethinking its organization and paying greater attention to the creation of value for customers through innovation and efficiency.
Has your company undergone transformations over the years to adapt to the needs of the changing market?
Alfamacchine’s strong vocation for export has always led it to seek new answers to the new needs of its customers, a factor that has allowed it to achieve and then consolidate a leadership position in the various reference markets.
The transition in 2007 from a family business to a Business Unit of a large international group such as ITW certainly represented a turning point in the company’s growth path, redefining its value proposition with a vision based on a dynamic environment with solid knowledge of the sector, passion for design, and innovative production processes.
Subsequently, in 2012 Alfamacchine joined the Fletcher Business Group, a group that includes other leading brands in the wall décor sector such as Fletcher-Terry, AMP, Atlas, Frameware.
Thanks to the strategic and operational synergies with the Group, Alfamacchine first became one of the most important Fletcher brands and is now also the international operational headquarters for other brands of the Group.
In 2019 Alfamacchine added the Hanging Hardware line to its offer, acquired from Pozzi & Ghislanzoni, a historic European brand in the hardware and wall décor sector.
The integration of the new Hanging Hardware line has allowed Alfamacchine to expand the value proposition for our customers, exploiting the technical and human synergies of the two companies.
The innovation process activated over the last decade initially focused on the evolution of existing solutions, and then moved on to design a new line of automatic solutions for cutting and assembly with a “tailor-made” approach, based on the customer’s needs.
What are your company’s strengths?
The brand’s reputation and leadership in research and development are the most significant results of the successful transformation that has taken place over the past 15 years.
A success achieved thanks to a highly qualified and motivated team made up of people who have grown up within and with the company, contributing with their experience to the continuous improvement of products and services, always putting the needs of our customers at the center of each project, increasing their satisfaction and loyalty.
The establishment of strategic partnerships together with solid collaborations with suppliers and efficient production processes have allowed us to quickly expand production capacity and after-sales service, both strategic factors of the growth of recent years and in the future.
The strong international presence, through a solid distribution network in over 50 countries on 5 continents, has necessarily required the growth of the skills of our administrative and logistical teams, through new resources and continuous training, becoming a further element of competitive advantage towards our international customers.
Do you think that the FamaArt fair is fundamental for your business and for that of our customers?
The FamaArt fair, in addition to being an excellent opportunity to establish and maintain contacts and connections in the sector, continues to represent an essential tool to grow the reputation of the brand, thanks to the visibility of the brand and the opportunity to show our products in a tangible way attracting the attention of new customers.
By now representing the most important event in the sector in Europe, FamaArt is a unique opportunity to collect direct feedback from customers, explore market trends and obtain information on competitors, essential elements to define and adapt future strategies.
The anticipations on the novelties of the new 2024 format seem to have increased the interest of operators in the sector, which was already high interest given that, with the current biennial frequency, the next edition will be in 2026.
How do you see the future of the framing world?
The future of the frame looks promising and increasingly connected to the broader wall décor industry, characterized by a growing focus on advanced customization with online tools that allow customers to define the sizes, colors and materials of their products.
The increasing emphasis on sustainability and the environment could more markedly influence consumers’ purchasing decisions, pushing the sector to move more towards the use of eco-friendly materials and production processes with low environmental impact.
In summary, flexibility and the ability to adapt to changing customer needs and preferences will be crucial to the success of businesses.
Attending: 2024 WCAF Expo
Las Vegas, February 5 – 6, Booth #2131
Can you tell us a little bit about the history of your company?
Alfamacchine was founded in Forlì in 1981 as a family business specialising in the production of machinery for assembling photo frames and picture frames. The company was founded with a strong international vocation, which immediately allowed it to know and be known in complex and diversified markets.
Over the years, the company has been able to seize the various opportunities that the market offered and has evolved by rethinking its organization and paying greater attention to the creation of value for customers through innovation and efficiency.
Has your company undergone transformations over the years to adapt to the needs of the changing market?
Alfamacchine’s strong vocation for export has always led it to seek new answers to the new needs of its customers, a factor that has allowed it to achieve and then consolidate a leadership position in the various reference markets.
The transition in 2007 from a family business to a Business Unit of a large international group such as ITW certainly represented a turning point in the company’s growth path, redefining its value proposition with a vision based on a dynamic environment with solid knowledge of the sector, passion for design, and innovative production processes.
Subsequently, in 2012 Alfamacchine joined the Fletcher Business Group, a group that includes other leading brands in the wall décor sector such as Fletcher-Terry, AMP, Atlas, Frameware.
Thanks to the strategic and operational synergies with the Group, Alfamacchine first became one of the most important Fletcher brands and is now also the international operational headquarters for other brands of the Group.
In 2019 Alfamacchine added the Hanging Hardware line to its offer, acquired from Pozzi & Ghislanzoni, a historic European brand in the hardware and wall décor sector.
The integration of the new Hanging Hardware line has allowed Alfamacchine to expand the value proposition for our customers, exploiting the technical and human synergies of the two companies.
The innovation process activated over the last decade initially focused on the evolution of existing solutions, and then moved on to design a new line of automatic solutions for cutting and assembly with a “tailor-made” approach, based on the customer’s needs.
What are your company’s strengths?
The brand’s reputation and leadership in research and development are the most significant results of the successful transformation that has taken place over the past 15 years.
A success achieved thanks to a highly qualified and motivated team made up of people who have grown up within and with the company, contributing with their experience to the continuous improvement of products and services, always putting the needs of our customers at the center of each project, increasing their satisfaction and loyalty.
The establishment of strategic partnerships together with solid collaborations with suppliers and efficient production processes have allowed us to quickly expand production capacity and after-sales service, both strategic factors of the growth of recent years and in the future.
The strong international presence, through a solid distribution network in over 50 countries on 5 continents, has necessarily required the growth of the skills of our administrative and logistical teams, through new resources and continuous training, becoming a further element of competitive advantage towards our international customers.
Do you think that the FamaArt fair is fundamental for your business and for that of our customers?
The FamaArt fair, in addition to being an excellent opportunity to establish and maintain contacts and connections in the sector, continues to represent an essential tool to grow the reputation of the brand, thanks to the visibility of the brand and the opportunity to show our products in a tangible way attracting the attention of new customers.
By now representing the most important event in the sector in Europe, FamaArt is a unique opportunity to collect direct feedback from customers, explore market trends and obtain information on competitors, essential elements to define and adapt future strategies.
The anticipations on the novelties of the new 2024 format seem to have increased the interest of operators in the sector, which was already high interest given that, with the current biennial frequency, the next edition will be in 2026.
How do you see the future of the framing world?
The future of the frame looks promising and increasingly connected to the broader wall décor industry, characterized by a growing focus on advanced customization with online tools that allow customers to define the sizes, colors and materials of their products.
The increasing emphasis on sustainability and the environment could more markedly influence consumers’ purchasing decisions, pushing the sector to move more towards the use of eco-friendly materials and production processes with low environmental impact.
In summary, flexibility and the ability to adapt to changing customer needs and preferences will be crucial to the success of businesses.
Attending: 2024 WCAF Expo
Las Vegas, February 5 – 6, Booth #2131
